NJSBA Weighs in on Poaching Clients by Purchasing Internet Keyword Advertising

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September 20, 2019
FOR IMMEDIATE RELEASE
Contact: Wendy Solomon
732-937-7504
   
NEW BRUNSWICK -
The New Jersey State Bar Association filed an amicus brief to the New Jersey State Supreme Court where it argued permitting lawyers to purchase a competitor lawyer's name as a keyword in an Internet search "condones gamesmanship over professionalism."
   
The NJSBA seeks review of ACPE Opinion 735 on whether it violates the Rules of Professional Conduct for a lawyer or firm to purchase the online keyword ads of a competitor or their firm in order to display the lawyer’s own information during consumer Internet searches.
   
Read the brief here.

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