You don’t have to be a celebrity or influencer to go viral on the internet. Many lawyers are building their online reputations and their practices by blogging.
Originally, blogging came from making regular entries in an online journal called a “web log.” “Blog” is a shortened version of “web log.” Since then, blogging has evolved into a marketing tool where individuals or businesses write about topics that interest them or relate to their brands, services, or businesses by putting their own personal spin on those topics.
Blogging has become a vital part of marketing for lawyers and law firms. It generates more exposure and more exposure leads to more clients. Studies show that firms that blog receive 55% more web traffic and 70% more leads than those that don’t. Websites with constant new content rank higher on search engine listings and blogging is a great way to create that new content. This brand-new program offers you everything you need to know about blogging in the legal industry in a more interactive and casual format. You’ll walk away with the skills necessary to be an online legal influencer and control the conversation on trending topics.
New for 2021, this seminar also includes a component on podcasts. A podcast is a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. You’ll discover what it takes to create a podcast and whether or not it is actually worth the effort.
Warranties for Seminars and Publications
NJSBA and NJICLE products are created by attorneys, doctors, dignitaries and other legal experts who volunteer their efforts to serve as lecturers and authors. We do not warrant the accuracy, reliability or currentness of the information contained in our programs (both live and electronic), handbooks and publications.