|
And now for something completely different….
In 1975, a Kodak engineer created the first digital camera, but couldn’t sell the company executives on the idea because they said they were in the film business and saw the new invention as too big of a change. The company eventually went bankrupt and, according to their former Chief Marketing Officer Jeffrey Hayzlett, this was a big reason why. He realized that Kodak’s miss was that “Kodak didn’t sell film. They sold moments.”
You hire, you fire, you pay the bills, you bring in business, you market yourself, you market your firm, you reap the benefits, and you make the hard business and management decisions – all in addition to practicing law. In other words, you sell your talent. You have the legal education and years of experience to be a top-notch practitioner, but where do you turn for advice on the management and business aspects of running a successful, highly-regarded firm?
Companies always want to know the secret behind the success of entrepreneurs and executives who can move mountains. “I’ve owned franchises, ran small businesses (and sold over 200 of them), and I have been the CMO of a Fortune 500 company. I’ve learned that in every business and in every industry, limitations exist everywhere - mostly in our minds and in the stories we tell ourselves. Getting past these limitations is hard work, but this important new program will give you the tools you need to overcome the obstacles you face in your businesses every day. No one is coming to save us, and none of us will win the lottery. Everyone can think big, the art is in acting bigger." - Jeffrey Hayzlett
Former Fortune 100 CMO, acclaimed author and Primetime TV/Radio Host Jeffrey Hayzlett brings lessons from the highest levels of the C-Suite to stages, podcasts, and screens – drawing from his extensive experience and sharing a wide variety of transferable success strategies, advice, and ethical considerations from influential business leaders. Called “one of the most compelling figures in business today,” he has been cited in Forbes, SUCCESS, Mashable, Marketing Week, and Chief Executive, among many others, and he shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business and C-Suite TV. Hayzlett will provide you with a new perspective and renewed enthusiasm. He will force you to stand up and truly own your careers – gaining clients, legal success and profits in the process. He’ll also throw in some personal anecdotes about his time on “The Apprentice” and his insights into President Trump.
After his keynote address, Jeffrey will join partners from prestigious New Jersey firms in a roundtable discussion of issues particular to the practice and business of law. Be part of the discussion, as he and the others field questions and comments from the audience.Learn what the Fortune 100 executives already know. Go from good to great, and from great to stellar, as Jeffrey Hayzlett shows New Jersey attorneys the path to success. |